New Funding for WIC Outreach
Welcome to WARMRegards! We’ve recently restarted our popular e-newsletter aimed at helping WIC agencies discover the latest developments in technology, applications, and tips-of-the-trade. It’s our goal to support you in reaching and retaining more WIC clients.
On March 11, President Biden signed into law the American Rescue Plan Act of 2021. This Act provides ample financial resources to WIC programs to enhance outreach and increase participation. The goal of the Act is to provide WIC benefits to a larger number of people during a time when many families are in need of assistance—this starts with reaching out to eligible non-WIC members to get them signed up for benefits. In this month’s newsletter, we’re going to look at some great outreach strategies you can incorporate in your clinic to increase your caseload.